Privacy Policy

Nityarasa Ayurveda Pvt Ltd operates nityarasa.com. We respect your privacy and are committed to safeguarding your personal data in accordance with India's Digital Personal Data Protection (DPDP) Act, 2023 and applicable consumer data privacy guidelines.

Personal Data We Collect

We collect only the personal information necessary to deliver our wellness products and fulfill our services:

• Order & Delivery Information: Full name, shipping address, pincode, contact phone number, and email address.
• Transactional Records: Payment transaction status, order history, and GST billing records. (Note: Complete credit/debit card details are processed directly by RBI-authorized payment gateways like Razorpay; Nityarasa never stores your card number or CVV).
• Technical & Device Information: IP address, device type, operating system, and browser cookies used for shopping bag persistence and security.

Third-Party Services & Analytics Trackers

To deliver a smooth shopping experience and analyze website performance, we partner with the following service providers:

• Google Tag Manager (GTM): Facilitates containerized, secure tag deployment for website analytics and performance measurement.
• Google Analytics 4 (GA4): Collects anonymized e-commerce events (product views, cart additions, and checkout steps) to measure platform health.
• Meta Pixel & Conversions API (CAPI): Used to measure advertising effectiveness with server-to-server deduplicated events.
• Shiprocket: Courier aggregator providing shipping label generation, address validation, and real-time transit tracking.
• Razorpay: Encrypted, PCI-DSS Level 1 compliant gateway processing UPI, cards, and netbanking.
• Meta WhatsApp Cloud API: Used exclusively to deliver transactional order confirmations, dispatch tracking updates, and optional support messages.

WhatsApp & SMS Communication Consent

When you provide your mobile number at checkout or in inquiry forms:

• Transactional Notifications: Order confirmation, OTP verification, dispatch status, and delivery tracking are sent as transactional communications necessary to fulfill your purchase.
• Marketing Updates: Promotional wellness tips or new blend announcements are sent only where you have explicitly opted in. You can opt out at any time by replying "STOP" on WhatsApp or clicking the unsubscribe link in our emails.

Your Rights Under the DPDP Act, 2023

Under the Digital Personal Data Protection Act, you possess the right to:

• Request a summary of your personal data processed by us.
• Request correction or updating of inaccurate or outdated information.
• Request erasure of your personal data, subject to statutory tax and financial retention laws.
• Withdraw previously granted consent for marketing communications.

To exercise any of these rights, email our Data Protection Desk at support@nityarasa.com. We will verify and process your request within statutory timeframes.